Sunday, May 3, 2009
THR, Esq: 'How much did piracy hurt Wolverine boxoffice?'
Matt Belloni at THR, Esq. has a very interesting post evaluating various estimates of how the pre-release leak of X-Men Origins: Wolverine affected its opening-weekend haul. Domestic box office was a not-too-shabby $87 million, but the real question is: what would the total have been absent the leak? Belloni compares Wolverine's opening-weekend numbers with those of similar films released on similar weekends, and comes up with scenarios of piracy-based harms ranging from $15.75 million down to zero. But the real answer, as Belloni correctly concludes, is: "unknowable."