Monday, January 5, 2009

Copyleft Not Thrilled About Obama's Choice for Associate Attorney General

Well, that didn't take long. Prominent liberal political blogger Matt Yglesias, who periodically attacks copyright owners for asserting their rights, seems annoyed (or is it just chagrined?) at today's nomination of Tom Perrelli as the Department of Justice's new Associate Attorney General. Perelli's crime? Representing copyright owners in their anti-piracy efforts as a partner at Jenner & Block:
Mr. Perrelli regularly represents the recording industry in cutting-edge intellectual property, technology, and anti-piracy litigation. He has represented the recording industry in a host of cases arising under the Digital Millennium Copyright Act (DMCA), as well as in copyright infringement and digital piracy litigation. He has also represented the record industry and recording artists in a series of copyright royalty proceedings before the Copyright Royalty Board.
From what I can tell, the Associate Attorney General is primarily responsible for a variety of divisions involving civil litigation, none of which seem to involve IP issues (except perhaps Antitrust). He doesn't oversee the Criminal Division, which prosecutes IP crimes. So I doubt the copyleft has much to worry about from Perrelli's appointment. But it's still nice that someone who at least understands the importance of the fight against piracy will be near the top of the DOJ. I can't wait for the outrage that will be vented when Obama gets around to choosing his White House IP Czar.

Yglesias also uses his post as occasion to make a typical copyleft rant against the music industry:
the recording industry has decided to adopt an overwhelmingly litigation-based approach to coping with technological change, rather than trying to be innovative in terms of their products or business practices
Of course he cites no evidence for this, and it's laughably false. Sure the music industry litigates -- that's what any industry would do when people steal their products. But to claim that it has an "overwhelmingly litigation-based approach to coping with technological change" is to ignore the myriad new ways that music can be accessed now, that didn't exist 10 years ago, from iTunes to YouTube to Amazon.com to MySpace Music to Napster (the legal version), to scores of others. Unfortunately I don't have actual numbers to back me up, but I'd be willing to bet that the amount of financial resources the major labels have devoted to developing new digital markets over the past decade -- through technological development, marketing, forming business relationships, etc. -- has exceeded the amount spent on litigation by several orders of magnitude. I'd even be willing to bet that the recording industry employs vastly more deal-making lawyers than litigators. For Yglesias to say that "the recording industry has decided to adopt an overwhelmingly litigation-based approach to coping with technological change" is simply to ignore the evidence that contradicts his oft-stated anti-industry bias.

4 comments:

  1. iTunes wasn't a recording industry innovation. It was Apple innovating with the ecosystem including iPods and software. The recording industry just signed a contract.

    YouTube wasn't done by the recording industry. It was an innovative service simplifying media sharing. The recording industry just signed a contract.

    Same with Amazon, MySpace, Napster, etc. To call these recording industry innovations is laughable.

    Hulu is the only case where the content industry has created an innovative online service. And that was a debacle for a long time.

    Do I need to get into the anti-innovation lawsuits against everything from Napster to Veoh to Real Networks?

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  2. It's true that iTunes, YouTube, etc. weren't created by the music industry -- and I never claimed they were. I was simply pointing out that the labels and publishers now distribute their music extensively through new digital channels, under new business models. All of which tends to disprove Yglesias' claim that "the recording industry has decided to adopt an overwhelmingly litigation-based approach to coping with technological change, rather than trying to be innovative in terms of their products or business practices."

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  3. But my point, Ben, isn't that the recording industry doesn't distribute its music in ways beyond CDs, it's that they themselves are not innovative in their methods. They instead rely on other businesses to do so.

    In itself, that isn't terrible, but they have a horrible track record of approaching technological change in an adversarial, litigious manner. Yglesias is fair to point that out - as is anyone who brings up things as far back as the Sony Betamax case ("the Boston strangler"!)

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  4. Kevin has the fairer point. If the industry has indeed been devoting significant financial resources to developing innovative distribution methods, then they don't have a lot to show for their effort.

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