Thursday, January 29, 2009

Pepsi to Obama: we were here first!

Advertising Age's daily video feature has a very interesting piece featuring denials from a top Pepsi marketer and admaker that the soft drink company copied the Obama campaign's logo.

Frank Cooper, PepsiCo's Vice-president, Portfolio Brands said of the charges, "I don't know if it's rooted in reality," and made the obvious point that Pepsi's red, white, and blue color scheme has been around longer than The One. "I'm not sure who followed whom," he said. Peter Arnell, CEO of Omnicom's Arnell Agency, also denies copying, distinguishing between Obama's "ground plains, the fields, and the sun rising," and Pepsi's "smile."
In trying times like these, President Obama must be relieved he has a lawyer with experience in advertising law around the house.

No comments:

Post a Comment

Comments here are moderated. I appreciate substantive comments, whether or not they agree with what I've written. Stay on topic, and be civil. Comments that contain name-calling, personal attacks, or the like will be rejected. If you want to rant about how evil the RIAA and MPAA are, and how entertainment companies' employees and attorneys are bad people, there are plenty of other places for you to go.